Buyers ask ChatGPT before they open Google, and building something new is easier than selling it. I work on both problems, and I've run them from the inside.
Sofiko Saltkhutsishvili
What I do
Whether you bring me in as a consultant or onto your team, the work sits in the same two lanes.
Getting brands cited, recommended, and found across ChatGPT, Perplexity, Gemini, and AI Overviews. Buyers increasingly make decisions inside AI answers before they ever see a results page. The work here is not ranking: it is being recommended.
Helping companies commercialise something new: a new service line, a new product, or entry into a new market. Building it is the easy half. I work on the positioning, channels, outreach, and proof needed to actually sell it.
Currently: building the AI-visibility and earned media service line at Foundation Marketing, helping brands get cited and recommended across ChatGPT, Perplexity, and Gemini.
Sofiko helped us think through how to enter a new market and generate higher-value leads. She walked us through the exact tools, channels, and strategy we needed, and grounded everything in real experience from working with international agencies. The session was clear, practical, and genuinely useful. We're planning to work with her again, and would recommend her to any agency trying to break into a new market.
Testimonials
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A free guide to commercialising something new: validating with paid pilots, pricing with no comparables, and selling to the clients who already trust you. Grab it, or just email me and let's talk.
Get the free guide →FAQ
AI search visibility, also called generative engine optimization (GEO) or answer engine optimization (AEO), is the practice of making a brand appear in the answers generated by AI systems such as ChatGPT, Perplexity, Gemini, and Google's AI Overviews. The goal is to be cited, recommended, and accurately described when buyers ask these tools for advice or recommendations.
Traditional SEO optimizes pages to rank in a list of search results, while GEO optimizes a brand to be cited and recommended inside AI-generated answers. Because AI systems synthesize one response from many sources, GEO focuses on citations, third-party mentions, structured data, and clear factual passages that AI models can extract and quote.
Sofiko Saltkhutsishvili works with marketing agencies and brands. Agencies bring her in to build AI search visibility for their clients or to launch and sell a new service line; brands work with her to get cited in AI search and to commercialise new products or new-market entries.
AI search visibility is measured by repeatedly testing the prompts buyers actually use in ChatGPT, Perplexity, and Gemini, then tracking how often the brand is mentioned, cited as a source, or recommended, and in what context. Over time this produces comparable indicators such as share of voice against competitors, citation frequency, and the accuracy of how the brand is described.