Free guide
How to Launch and Sell a New Service Line
Right now almost every agency is building the same new service, and the capability is the easy part. They get stuck the moment a client asks what it costs, what's included, and how they'll know it worked. This guide is the commercialisation playbook: how to validate, price, and actually sell something new, drawn from work inside real agencies.
What's inside
- Validate with money, not enthusiasm: how to test a new service with small paid pilots before you build it, and the demand signals that actually predict revenue.
- Build one tight version instead of good-better-best, and how defining what's excluded protects the margin new service lines quietly lose.
- Price something with no comparables: an estimate-buffer-adjust method, and the delivery-cost multiplier that keeps you from working for free.
- Sell to the clients who already trust you first, where close rates run 60–70% instead of 5–20%, and earn your first real case study.
- Enable your team to sell it: one named owner, a living objection bank, and practice before anyone is live in front of a client.
- How to answer "how will we know it worked?" honestly, when attribution for a new service isn't solved yet.